Comments, please: "The first rule of goth club is..."

[mrph]

In the style of the gigging thing post, and prompted by a recent thread elsewhere...

What advice should be in a FAQ/guide for someone trying to organise a new goth club? Possibly in an area that hasn't got an active scene, or perhaps just somewhere that has a niche in the market for a good trad/cyber club.

And what about care and feeding of your club once it's up and running? Any long-term issues to consider?

Slashgoth has recently had a story on this subject too (here), but the response was a little muted.

Opinions? Comments? Witty comebacks about herding cats and hopeless causes? :-)

Comments

[deeply-spurious.livejournal.com]

There *are* people out there who *will* come out if the right buttons are pushed often enough...

Enthusiastic, intelligent and relentless promotion is 80% of the battle.

...and on that note

[mrph.livejournal.com]

...rule # 24653. If the organiser/dj can't make it and appeals for soemone else to cover for him/her, you're going to immediately take a drop in attendance. Especially if they don't get a chance to follow that up by loudly and enthusiastically confirming that the night is going ahead and naming whoever's covering...

[Had a rather quiet Heresy tonight, for that very reason]