Comments, please: "The first rule of goth club is..."

In the style of the gigging thing post, and prompted by a recent thread elsewhere...

What advice should be in a FAQ/guide for someone trying to organise a new goth club? Possibly in an area that hasn't got an active scene, or perhaps just somewhere that has a niche in the market for a good trad/cyber club.

And what about care and feeding of your club once it's up and running? Any long-term issues to consider?

Slashgoth has recently had a story on this subject too (here), but the response was a little muted.

Opinions? Comments? Witty comebacks about herding cats and hopeless causes? :-)

"Less moaning, more entrails..."

No, really.

I'm off to Heresy now, anyway.