Having people think what they are investing in is potentialy a good idea. Too much money and too little thought is often put into the process.

Alas it will probably affect lower budget stuff too though, which is a shame.

I've yet to see it, but i quite often enjoy the mindless action flicks even if i don't rate them that highly. Alien Vs Predator was actualy quite enjoyable if utter dross....yet to see the second one mind.

To be honest i never rated the 1st transformers movie, but kids and marketing go well together for leavering open parents wallets, hence the sequel.